Have you ever experienced that moment of panic where your heart races and you can’t breathe? Imagine that you are in a foreign country, with no support from family or friends around you, and even seeking professional help seems so out of reach. This is exactly what Daniel, the founder and creator of the rose app, encountered during his final year of college. However, he did not let this experience become a stumbling block in his life. Instead, he ignited a spark that changed the world.
From personal struggles to innovative revelations
Anxiety and panic, emotional disorders that are often misunderstood and ignored, hit Daniel when he was at his most vulnerable. Far from home and living on student loans, he couldn't find or afford the psychological support he needed. He instinctively picked up his phone, looking for an app that could help him process what was happening, but there wasn't anything suitable on the market.
“I did research and discovered the techniques and strategies I needed to manage and overcome panic attacks and anxiety,” Daniel recalls. “I knew I wanted to combine this knowledge with my graphic design skills to create something for others. A resource that’s better suited to my demographic.”
From paper prototype to real application
The concept for rose started as simple illustrations and wireframes in Daniel's notebook. Over time, a little monster illustration evolved into Rose's mascot, Run, who serves as a companion and supporter to users within the app. After a lot of work and refinement, Daniel turned this passionate idea into a reality.
On World Mental Health Day, the first version of rose came into being. While far less feature-rich than today, a big red panic attack button stood out in the app, which was completely free to use. This innovation allowed Rose to immediately resonate with users and earn five-star reviews.
The rise of grassroots on the global stage
From starting with a few thousand dollars of self-funding to now having 2 million users, rose's growth trajectory is remarkable. Daniel responds to every comment, creating a deep emotional connection with users. He deeply understands the problem and solution, drives organic growth through app store optimization, builds a compelling solution and presents it clearly.
Additionally, Daniel found a way to create a story around Rose. At the beginning of each year he plans the big news for each month, such as launching new features or events on special days like World Mental Health Day or International Women's Day. These efforts have allowed rose to be recommended more than 100 times in the app store, and it has become the focus of today's apps and developers in many countries.
Advice for entrepreneurs
For entrepreneurs with dreams of changing the world, Daniel offers valuable advice: “It’s important to have confidence in yourself. Take some time to reflect on where you are in life and what you’ve achieved.” He sees self-funding as a viable option and maintains clear communication in management to reduce misunderstandings and frustrations. Most importantly, “Build something that actually helps your users.”
Looking back on Daniel's journey, we not only see how an independent developer used innovation and persistence to break the cage of panic, but also feel his profound impact on the spiritual health of millions of users. As the Rose app’s mission states: “To help users feel brave enough to return to school or work, feel less dependent on a partner, feel less isolated and recapture the potential in their lives.” In this time of challenge and opportunity Daniel The story inspires us to move forward bravely and use our own power to light up more people's lives.
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