Posted by: XinYe 2 months, 2 weeks ago

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GIF: An unexpectedly powerful distribution channel

In today's era of diversified information, we often overlook things that may seem inconspicuous, but actually contain huge energy. GIFs are one of them.

1.Introduction to the GIPHY project

I believe everyone is familiar with those animated pictures sent during chats - GIF. But you know what? There is a project called GIPHY dedicated to uploading and storing animated images. Moreover, its influence cannot be underestimated. Already established partnerships with multiple social media outlets. Many animations posted in our daily chats come from it. What is even more surprising is that this project has successfully raised 150 million yuan, which is enough to illustrate its market recognition and the potential behind it.

2. The role of animated graphics - taking a certain brand as an example

So what are animated graphics actually used for? Here I will give you a vivid example. There is such a brand that has created a cute penguin image and will launch corresponding toys, as well as various games and other products offline. For this brand, GIFs have become a very important distribution channel.

Why do you say that? Because animated graphics themselves have unique advantages, they are extremely easy to spread and can be easily circulated on various platforms. Because of this, it is very helpful in improving users’ awareness of the brand. This brand attaches great importance to the channel of animated images. It hires people to create animated images every month. Although this costs more than 10,000 yuan per month, the gains are extremely impressive. These animated images can bring them up to three to four billion impressions every month!

3. The value and inspiration of animated graphics

Such data is so amazing that we can’t help but sigh. Facts have proven that many times, the little things that are easily overlooked by us often have unexpected power. As a form of content presentation, animation has become a powerful weapon for many brands to expand their influence and increase their popularity due to its easy dissemination.

Dear reader, did you realize that animated graphics have such a powerful effect? Everyone is welcome to express your opinions in the comment area, and I hope you can share this article so that more people can understand the powerful distribution channel of animated graphics.

I hope we can all be good at discovering these seemingly ordinary things in life that are actually extraordinary, and maybe we can find good ways to help ourselves develop or spread.

I don’t know if you know about other “hidden” things like animated pictures. Looking forward to your sharing and communication.

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