In today's era of endless mobile applications, an App model with a revenue of over 10 million caught my attention. Today, we will talk to you about this interesting case and see what we can learn from it.
This studio from Istanbul, Turkey was established in 2021, and it was quite fast at the beginning. There is almost one application every month. Various applications are constantly released to the outside world. Most of the types involved are AI-related, such as AI chat robots, AI interior decoration, AI image generation and other applications. However, the development of these apps was not ideal at the beginning, and it can be said that they were completely wiped out.
But in 2022, the situation has changed! The revenue of several AI applications they launched has been rising like a rocket. I have to say that this aspect may be due to good timing and catching up with the craze of AI applications.
We developers often make a mistake, which is to only focus on products to imitate and plagiarize, but turn a blind eye to other people's distribution channels. This is a big mistake! Take this Turkish studio for example. The product itself is important, but without effective distribution channels, no matter how good the product is, it may be buried.
I studied their situation carefully and found that although they had accounts on two social media platforms, the traffic was not enough to support a significant income. This shows that relying solely on regular social media operations is not enough.
what to do? At this time, you have to dig deeper into the payment channels. I deliberately searched the databases of some advertising platforms for the delivery status of one of their apps. Oh my god, on just one platform, more than 400 advertisements were placed in one month, covering different regions and different language environments. Well, this investment is indeed not small.
Therefore, for those of us who want to develop or operate apps, don’t always limit your sights to the product itself, but think more about other people’s successful distribution channels. When it comes time to work on advertising and other areas, you can do so without hesitation. Perhaps, this is the key to freeing our App from the revenue surge that no one pays attention to!
What are your thoughts on this case? Welcome to leave a message and share in the comment area. If you think this article is helpful to you, don’t forget to share it with your friends who are doing App-related work. Let us communicate and discuss together and make progress together!
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