At the beginning of 2025, Li Ziran led everyone to visit the new office via video, and used this to reflect on the reasons why his business failed to grow. This is not only a personal review, but also inspired many entrepreneurs and self-media people.
The new office covers an area of approximately 1,000 square meters, and the workstation is equipped with a liftable desk to facilitate standing work. The name of the office is "Natural Selection", which is full of the cultural atmosphere of "The Three-Body Problem". The partners' "Xingyun Plan" and the small office of "make things people want" (once mistakenly heard as "make people make people") carry unique concepts.
Here are some interesting details: The AI growth team used to be huddled in a small room. The number "NH588G 2" on the door is the name of the destination planet set by Zhang Beihai in "The Three-Body Problem" (although the letters are misspelled, they have not been changed, meaning the starting point or the destination. Land is very important). The walls are covered with excellent brand and business-related up-main displays, and the equipment in the shooting room is still running the Mac os9 system. The men's restroom is called the "wall-facing plan", the women's restroom is called the "bunker plan", and the conference rooms are called "Hong'an Base" and "Blue Space" respectively. Outside the office, you can see the six or seven buildings of ByteDance, as well as the computer room and the place where my aunt cooks. Li Ziran often shoots videos in this open space.
1. Challenge difficulties and stick to your passion : Li Ziran is very obsessed and always likes to challenge difficult things that he likes, rather than the things that should be done most or the most profitable things. For example, joining the AI field is not because it makes money, but because you love it. Although there are many smart people around the world working on artificial intelligence, not many companies are actually making money. He remained unmoved and rejected businesses with profit potential such as AI Mike. 2. Don’t chase hot spots, focus on yourself : Many people misunderstand that he chases hot spots, but this is not the case. In the past few years, popular industries such as network servers, VRAR, metaverse, new energy, and live broadcast have emerged one after another, but he never mentioned them in the video. He talks about AI because he likes it, not because he wants to follow suit. Like OpenAI's SORA press conference, he's so disgusted with its practice of holding press conferences without a product or release date that he chooses not to talk about it. He is unwilling to talk about things he doesn’t agree with just for the sake of traffic. Even if some emerging things are easy to make money, he is too lazy to do it. He believes that things should be done with a long-term perspective. 3. Identity obsession affects development : There is a strong obsession with self-media and entrepreneurial identity. A few years ago, he refused to participate in dialogue activities at Station B because he did not want to interview entrepreneurs as an up owner. When doing self-media, you don’t want to simply increase your fans because you worry that your self-media identity will obscure your identity as an entrepreneur. He feels that entrepreneurs are more willing to communicate with each other, share business experience, and seek cooperation, but as a media person, the other party will only want to promote rather than share the truth about the company. The investment situation is similar. Entrepreneurs will over-package projects when facing investors. Only entrepreneurs can communicate issues candidly. This persistence in his identity as an entrepreneur has made his self-media development in the past two years relatively dull. 4. Don’t support others and work alone : When Li Ziran started his business, although there were powerful people around him who could support him, he wanted to rely on himself and did not want to act based on other people’s opinions. Scan. However, after reading the novel about cultivating immortals and communicating with the bosses of listed companies, he had some reflections. The boss mentioned that we must first make the company bigger so that we can better balance the interests of all parties, such as providing incentives and meeting the needs of team members. Thinking of his monthly labor expenditure pressure of 2 million yuan and the current situation of his younger brother who had not yet made a fortune, he realized that maybe he should change his original intention to adapt to society.
Li Ziran's reflection allows us to see that being an enterprise is not only about abilities and opportunities, but also about personal ideas, choices and the ability to adapt to society. There needs to be a balance between pursuing your dreams and adapting to reality. I hope everyone can share their views on Li Ziran's reflection in the comment area. You are also welcome to share your entrepreneurial or self-media experience and explore the road to growth together.
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