In this era of information explosion, how to obtain traffic has become a crucial issue for new products. Products or companies with traffic can often stand out easily, while those without traffic may have to pay high purchase costs. However, the current traffic environment has undergone earth-shaking changes. The era of CEOs relying solely on search engines has passed, and omni-channel CEOs have become a new trend.
So, what is an omnichannel CEO? Simply put, it is to layout your content on every possible channel to obtain free search traffic. For example, in addition to Baidu, you also need to pay attention to platforms such as Zhihu, Bilibili, Douyin, WeChat, and Xiaohongshu. Your content needs to be crafted to target keywords from these different channels to attract more potential users.
However, it should be noted that not every channel allows direct external links. This requires us to use some special techniques to attract traffic. For example, you can embed URLs in pictures, place hyperlinks where you read the original text, or even directly add WeChat friends of potential users to sink them into your own private domain traffic pool.
For small individuals, it is even more imperative to build their own traffic pool. Assuming you have two WeChat accounts, you can add 20,000 people. By continuing to post valuable content in your circle of friends, you can influence these 20,000 people. Even if only 1% of people pay for you, that is, 200 people, if the unit price of your product is high enough, such as Knowledge Planet or a pay column, then you can achieve considerable monetization.
However, the premise of all this is that your content must be valuable, in-depth, and able to resonate emotionally with readers. Only in this way will the platform be willing to give you traffic and users will be willing to pay for you. This requires us to focus on one direction when producing content, continue to explore relevant keywords, and layout these keywords into our products.
When you generate enough content, some content will always rank at the top of keyword search results. In this way, this piece of content can bring you traffic for free for a long time. And when you lay out a lot of such content, your traffic will be very stable and low-cost.
But remember, nothing happens overnight. In the early stages, you may need to put in a lot of effort and time to build up enough power to get the flywheel spinning. Many people give up before reaching takeoff. But as long as you persist and continue to output valuable content, one day you will find that your efforts have been generously rewarded.
So, are you ready to become an omnichannel CEO and maximize your traffic acquisition? Welcome to contribute to the independent development frontline website, share your products or experiences, and connect with more people. I am Ou Wei, an independent developer. You are also welcome to contact me and join the independent development exchange group. Let us work together to create more possibilities for our products!
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