Hello everyone, I am Zhang Xuan, the founder of Simple Resume. Many of you may have heard my story - a journey from freelance programmer to independent developer. Today, I want to share with you some of my experiences and insights in this process, especially the strategies on how to acquire the first 300 users.
Before starting my marketing journey, I first needed to identify where the demand for my product would come from. I believe that every developer has had this experience: encountering some small problem in daily life, and then thinking, "It would be great if there was an app that could solve this problem." This is where the need for my product came from. I've noticed that many programmers have trouble writing technical resumes. They often can't find a suitable template and don't know how to show off their technical highlights. So, I decided to develop a simple, technical resume-focused tool.
After product development was completed, the biggest challenge I faced was marketing. I know that many programmers are good at development but are confused about how to promote their products. I am no exception. But luckily, I came across a theory called Kevin Kelly. He put forward the idea that only 1,000 die-hard fans are needed to support a creator's life. This gave me great inspiration.
In the past three years, I have gradually accumulated a group of fans by teaching on MOOC and sharing my freelance experience and resources on social media. They became my first test users. I remember being very nervous when I first sent them the link to the product. But their feedback gave me a lot of confidence and allowed me to see the direction in which the product could be improved.
With feedback from this initial batch of users, I started to officially launch my product. I chose to post on Twitter and included a screenshot of the product. Since most of my followers are programmers, this post quickly gained their attention. Many people started trying my products and provided valuable feedback.
Looking back now, I feel that my success in acquiring the first 300 users was inseparable from the following points: first, clear product needs and market positioning; second, continuous personal brand building and fan accumulation; third, the courage to try and accept feedback mentality.
Finally, I want to say, whether you are an independent developer or an ordinary programmer, don't be afraid to promote your products. Because only through promotion can your product be seen and used by more people. And every attempt and feedback will bring you one step closer to success.
The above is the sharing of my simple resume journey. I hope it can inspire and help everyone. If you have any questions or suggestions, please feel free to communicate with me.
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